Algorithmic Marketing

Some models from the book are available as Jupyter notebooks on github.

Chapter 3: Promotions and Advertisements

• Adstock Model
• Customer Lifetime Value (LTV) Modeling using Markov Chain

Chapter 4: Search

• Latent Semantic Analysis (LSA)

Chapter 5: Recommendations

• Nearest Neighbor User-based Collaborative Filtering
• Nearest Neighbor Item-based Collaborative Filtering

Chapter 6: Pricing and Assortment

• Markdown Price Optimization