Examples
Some models from the book, as well as more advanced models, are available as Jupyter notebooks on github.
Chapter 3: Promotions and Advertisements
- Adstock Model
- Customer Lifetime Value (LTV) Modeling using Markov Chain
- Next Best Action Model using Reinforcement Learning
- Multi-touch Multi-channel Attribution Model using LSTM with Attention
Chapter 4: Search
Chapter 5: Recommendations
- Nearest Neighbor User-based Collaborative Filtering
- Nearest Neighbor Item-based Collaborative Filtering
Chapter 6: Pricing and Assortment
